About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art
shows for Modern and contemporary art, sited in Basel, Miami Beach, and Hong Kong.
Defined by its host city and region, each show is unique, which is reflected in its
participating galleries, artworks presented, and the content of parallel programming
produced in collaboration with local institutions for each edition. Art Basel’s engagement
has expanded beyond art fairs through a number of new initiatives such as The Art Basel and UBS Global Art Market Report and Art Basel Cities. For further information, please
visit artbasel.com.

Art Basel launches Online Viewing Rooms
The new digital initiative will offer exhibitors an additional platform to showcase
artworks to Art Basel’s global network of patrons, as well as new collectors and
buyers. The first iteration of the Online Viewing Rooms will launch in March 2020,
providing exhibitors the opportunity to present works they planned to show at Art
Basel Hong Kong. The Online Viewing Rooms will be live from March 20 to March
25, 2020, with VIP preview days from March 18 to March 20, 2020.
The new digital initiative will run in parallel to the shows – rather than replacing the
physical experience of an art fair – and will allow gallerists to showcase additional curated
exhibitions of works not presented at the fair, each listed with a price range. For its first
iteration, however, the concept has been adapted to allow exhibitors to present works
intended for the cancelled Art Basel Hong Kong 2020. All galleries that were accepted to
the 2020 Hong Kong show are invited to participate at no cost for the first edition.
Art Basel’s Online Viewing Rooms will allow collectors to browse thousands of works,
searching by galleries, artists, and medium, and directly contact the gallery with sales
inquiries. Like the fairs, the showrooms will begin with a preview, accessible only to VIP
card holders, followed by several days when the show rooms will be open to the public.
Marc Spiegler, Global Director, Art Basel said: ‘As the art market continues to evolve, Art
Basel has continually investigated how new technologies can give us new opportunities
to support our galleries. The Online Viewing Rooms will provide galleries with a further
possibility for engaging with our global audiences, complementing the essential personal
interactions that continue to underlie the art market.’
Adeline Ooi, Director Asia, Art Basel said: ‘We are delighted to be able to premiere this
new initiative now. While the Online Viewing Rooms cannot replace our 2020 fair in Hong
Kong, we firmly hope that it will provide a strong support to all the galleries who were
affected by the cancellation of our March show.’
The Online Viewing Rooms will be available via the Art Basel website under
artbasel.com/viewing-rooms and the Art Basel App. More details on participating galleries
and their presentations will become available in the coming weeks.

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