A vision of what a New Future might look like

NEOM is a bold and audacious dream. It is a vision of what a New Future might look like (in fact, NEOM means, “new future”). It’s an attempt to do something that’s never been done before and it comes at a time when the world needs fresh thinking and new solutions. NEOM is being built on the Red Sea in northwest Saudi Arabia as a living laboratory – a place where entrepreneurship and innovation will chart the course for this New Future. NEOM will be a destination, a home for people who dream big and want to be part of building a new model for sustainable living, working and prospering.

NEOM will include towns and cities, ports and enterprise zones, research centers, sports and entertainment venues, and tourist destinations. It will be the home and workplace for more than a million citizens from around the world.

The future has a new home

NEOM is the vision of His Royal Highness Crown Prince Mohammed Bin Salman and is a centerpiece of Saudi Arabia’s 2030 Vision plan to grow and diversify the Saudi economy and position the country to play a leading role in global development. While NEOM is being driven and initially funded by Saudi Arabia, it is an international project that will be led, populated and funded by people from all over the world.

A place on Earth like nothing on Earth

NEOM is not just a place – it is a mindset. Citizens of NEOM will embody an international ethos and embrace a culture of exploration, risk-taking and diversity – all supported by a progressive legal system compatible with international norms and conducive to economic growth. Imagine: A community of doers from all over the world – from a mix of homelands, religions and backgrounds – all living and collaborating toward a common goal.

NEOM will introduce a new model for urban sustainability and be a place that is focused on setting new standards for community health, environmental protection and the effective and productive use of technology. It is being designed, constructed and independently administered in a way that is freed from the outdated economic and environmental infrastructure that constrains other countries. And NEOM is ideally located to achieve these goals.

Ideally located in the world

The region is located at the crossroads of the world: 40 percent of the world’s population will be able to reach NEOM in less than four hours; approximately 10% of the world’s trade already flows through the Red Sea. Flying into NEOM’s new airport, London is only five hours away, Dubai and Cairo two, Zurich five and a half.

NEOM: A bold vision. A living laboratory and hub for innovation. A sustainable ecosystem for living and working. A model for the New Future.


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