The Kardashian family is one of the most influential cultural phenomena the recent American history has produced. Millions of teenagers and young adults have been influenced by one or another member of the Kardashian family, because Kardashians are both in fashion, television, music and entertainment industries, where they are very successful.

Kardashians became very famous because of Kim Kardashian’s sex tape. However, the first the first time when the American public paid an important attention to the Kardashian surname was in 1994, when attorney Robert Kardashian, who is Kim’s father, successfully defended O. J. Simpson, who was accused in his wife’s murder. As for Kim, she already had some public eye on her before the sex tape, because she was close with Paris Hilton and was her stylist. Beside this, Kim got into a 72 day marriage with Kris Humphries, which helped her to get some more international attention.

Famous for nothing?

“Keeping up with the Kardashians” is their reality show, which helps them to keep the fame on. They do not anything special like dancing, singing, writing or making movies. Their fame comes from the reality show and the social media. Their day-to-day drama played out on TV is the key reason behind their fame. They are socialite and at the center of attention of gossip magazines. They represent a way of being, a culture that is generated by social media, TV and all that goes with it. The primary consumers of this culture are teenagers and the young adults.

Kourtney Kardashian is the oldest sister and the smallest too. She is also the first to start participating in reality TV shows. Kim Kardashian is the most popular Kardashian. Kim was a sough-after stylist before her real fame. Kim has often been dating celebrities and that’s why she has additional public eye on her. Khloé Kardashian is the youngest sister. The three sister has been working together to run their brand, which was called Dash, they are doing a lot of photo-shootings and participate in a lot of events. They continuously promote beauty products and collaborate with a lot of famous people. Robert Junior is their forth sibling and along with Kourtney they graduated from college. Kris Jenner is their mom and her presence is very important, too. She is their manager and invests a lot in what we call fame. Taking into account the number of activities they are involved in, they are a very busy family, but the vast majority of people do not consider them to be as role models, because their fame is linked to the popularization of their personal lives and to scandals.

In 2015, Time magazine included Kim Kardashian on their list of 100 most influential people. Moreover, Vogue described her in as a “pop culture phenomenon.” Both haters and fans agree to describe Kim Kardashian as famous for being famous. She was reported to be the highest-paid reality television personality of 2015, with her estimated total earnings exceeding US$53 million.

KKW beauty and KKW fragrance are Kim’s own businesses and she has been focused on them since 2017. Kim became more and more politically active since she was lobbying Donald Trump over prison reform. Following her father’s steps, she is planning to become a lawyer.

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